Sketchers appoints Actor Lawrence Wong as Singapore Brand Ambssador
Leading sports and lifestyle brand, SKECHERS, is happy to announce that Lawrence Wong, one of the top rising stars in Chinese showbiz today, has been appointed its Singapore Brand Ambassador for 2021/22, with immediate effect.
Since the phenomenal success of his breakout role as Hai Lan Cha in the hit Chinese period drama, Story of Yanxi Palace, Lawrence’s stars have been shining even more brightly as he continues to snag new roles and new endorsements. With his boyish good looks, a charming personality, and an accolade of achievements for his multi-faceted talents in acting, singing, and hosting, it is no wonder that Lawrence, who was ranked the 35th most influential artiste in China, has landed himself on this new ambassadorship for SKECHERS Singapore.
“With Singapore being a key market for SKECHERS in this region, Lawrence’s brand ambassador appointment is part of our ongoing strategy to reinforce brand resonance and connect with our loyal consumers. As media consumption habits have transcended borders in today’s digital age, we believe that Lawrence’s far-reaching appeal to both Singaporean and overseas audiences will help to increase our brand visibility to a more diverse demographic. In addition, his clean image, vivacious personality and innate style are well-aligned with SKECHERS’ ethos of bringing to life the charisma, joy and creativity when wearing our merchandise,” said Zann Lee, Vice President of SKECHERS Southeast Asia.
From this month onwards, Lawrence is set to front the marketing and social media campaigns for new collection launches this year, comprising of various product categories such as collaborations, lifestyle, performance as well as apparel and accessories.
His first appearance as SKECHERS Singapore Brand Ambassador is in a fun and upbeat video campaign, ‘Switch Up Your Style With Skechers’, that shows the actor fast-changing into different SKECHERS footwear and outfits from the new collections. With varied styles ranging from casual chic, street-cred to athleisure, the campaign reflects the versatility of SKECHERS collection that effortlessly brings out one’s personality and style, without compromising on comfort.
“With a hectic work schedule and an active lifestyle that I lead every day, wearing comfortable shoes and apparel are very important to me. Having been a follower of SKECHERS for a while now, I’m really happy to have this opportunity to work with the brand to showcase the versatility and unparalleled comfort of the products through my own personal style,” said Lawrence.