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  • Writer's pictureDennis Toh

Say “Annyeonghaseyo” to PARK SEO JUN, Newly-Appointed Skechers Regional Brand Ambassador

Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has appointed Park Seo Jun, the top South Korean actor, as its new Regional Brand Ambassador for six key markets, namely Singapore, Hong Kong, Macau, Malaysia, Thailand and Vietnam, with immediate effect.

“I feel very honoured and happy to be the new Skechers Regional Brand Ambassador. Shoes are important for people like me, who are always on the move. I strongly recommend Skechers, which is not only stylish, but also really comfortable to wear! I can’t wait to share my favourite Skechers looks with everyone and hope all of you will like them too!” said Park Seo Jun.

Since his debut in the South Korean entertainment industry in 2011, Park Seo Jun has grown to be a versatile actor who demonstrates incredible acting range in several high-profile roles in television and movies. Known for his works in popular Korean dramas including What’s Wrong with Secretary Kim (2018), Itaewon Class (2020) and Record of Youth (2020), among others, Park Seo Jun is also set to appear in the latest high-anticipated film of the popular American superhero franchise, ‘The Marvels’.

“With the shorter and fragmented attention span of consumers today, it is important that a brand ambassador, besides having a positive, well-liked image, is a role model who is multi-dimensional, driven and inspiring so as to empower our consumers to do more, be more and live more. With the need to connect with Skechers’ consumers across six different markets, having an ambassador with broad appeal is paramount. Park Seo Jun certainly ticks all the boxes for us,” said Mr Cedrick Tan, Skechers Senior Vice President – Greater China & Southeast Asia / Regional Head Hong Kong.

From November, Park Seo Jun will mark his first appearance as Skechers newest Regional Brand Ambassador in the brand’s marketing and social media campaigns for the upcoming collection launches, including D’Lites 4.0 series, one of Skechers’ best-selling styles since its debut in 2007.

In this role, Park Seo Jun will star in Skechers’ fast-paced video campaign, ‘Find Your New Comfort Zone with Skechers’, aimed at inspiring consumers to embrace life’s possibilities, while highlighting the comfort and versatility of Skechers’ new collections for anyone looking to dress effortlessly as they tackle each day while on-the-go.

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