• Dennis Toh

NEW BALANCE OPENS SOUTHEAST ASIA FIRST 1906 STORE IN SINGAPORE



Global athletic leader, New Balance, yesterday announced the opening of its region-first 1906 store in Singapore, a new lifestyle retail experience at ION Orchard rooted in performance, passion, innovation and telling the New Balance story.


Located in the heart of the city, the first-of-its-kind New Balance 1906 store in Southeast Asia aims to provide a unique and interactive retail experience serving up the latest and greatest New Balance lifestyle offerings in one place. From activewear to athleisure, 1906 is the brand’s first store that reflects the coexistence of sports and lifestyle.



“We are very excited to open this new 1906 store that pays tribute to our brand heritage, celebrates our innovation and sets a new standard for our retail format in Singapore and beyond. Sportswear isn’t just for athletes, it’s for anyone who likes merchandise that allows them to be active, comfortable and stylish. This is what the new 1906 store is all about – to become a destination and meeting place for those seeking a blend of fitness, function, and fashion,” said Coenraad Hefer, Country Manager of Singapore and Malaysia, New Balance.


The store boasts the latest and most extensive range of New Balance lifestyle merchandise in the region including Uni-ssentials, New Balance’s line of unisex apparel featuring the brand’s modern, gender-neutral approach to sportswear staples constructed from the overlapping measurements of traditional men’s and women’s sizing.


The store will also be home to the most sought-after lifestyle collections and collaborations such as the ‘Made in the UK’ and ‘Made in the USA’ collections that represent the purest expression of the New Balance “fearlessly independent” ethos, designed without compromise and constructed with authentic craftsmanship.


To celebrate the opening of the store and showcase the brand’s passion for craftsmanship and creativity, New Balance is bringing in the latest lifestyle footwear and apparel collections including:


The 1906R (New launch!)


A reimagined interpretation of the 1906 tech running shoe, the new 1906R is a stylish throwback to the original, which combines modern tech with everyday utilitarian style. The New Balance 1906R is a nod to the techy aesthetic of 2000s runners offered in a contemporary elegance for a modern and timeless style.


The 574+ (New launch!)


The arrival of the 574+ marks an exciting milestone for the brand. The 574 is one of the most famed sneakers in New Balance’s prestigious catalogue. In this fresh interpretation, the iconic features of the 574 such as the suede uppers and branded tongue labels remain in place while down below is where a new energy is revealed – an elevated midsole – a detail synonymous with today’s fashion-conscious crowd.


The 9060


A new silhouette inspired by the 99x series and the visible tech-led aesthetic of the early 2000s and the brand’s performance running heritage. The 9060 utilizes familiar components from previous footwear models and repurposes them through a more modern, expressive lens. Featuring an extended N logo, the new silhouette celebrates the technology in the 990 series and early 2000s running shoe styles like the 860.


Teddy Santis MADE in USA Collection


Discover the first collection by Teddy Santis, Creative Director for New Balance MADE in USA, featuring seasonal, limited-edition models of the 990v1, 990v2 and 990v3 and also a range of classic American sportswear apparel across a variety of sweatshirts, sweatpants, shorts, and t-shirts.


THE CT302


A new court silhouette that exemplifies exaggerated minimalism with design rooted in the brand’s heritage and traditional court silhouettes. Featuring an oversized N logo, the new silhouette brings in tones from the Shifted category, which houses lifestyle styles like the 327, 237 and 57/40.



New Balance 1906 Concept Store ION Orchard, #B4-28 Opening hours: 10am to 10pm daily

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