Local Online Media, FLUX TV Channel embarks on a fund-raising initiative to support 100 Students
The FLUX TV Channel has started an initiative to raise funds for needy students who need the extra pocket money during the post Circuit breaker period. Organised by the FLUX TV CHANNEL, the media network hopes to raise SGD18,000 by the end of July 2020.
The theme “Give a child, a reason to smile. No Child Hunger, let’s go the extra mile’ seeks to encourage corporations and individuals to go the extra mile by donating a small amount to support the living expenses of 100 students for 3 months.
The FLUX TV Channel, which is owned by The Influencer Network, is an integrated influencer and media network that connects brands with customers. The group hopes to rally support from influencers, celebrities, entrepreneurs, politicians, professionals and students to join in the cause, and to spread the awareness of the situation faced by these needy students, especially after the circuit breaker.
Dennis Toh, owner of The Influencer Network says ‘ We are honoured to partner with ST Pocket fund to do our little bit to raise funds for the children. In such difficult times, we hope to use our little influence and to put it to good use; essentially to garner support towards the fund. This is the first time we are embarking on this initiative, and the team has been highly enthusiastic about it. We are unsure about the outcome, but we are certainly determined to do our very best!’.
The FLUX TV CHANNEL produces Live streaming shows that reach out to an audience base from 18 to 50 years old. It has an average reach of 120K per month. In the last two months, during the circuit breaker, the team has boosted its production by producing three main series : Makan Party SG, Slumber Party SG and Whisky Party SG.
Makan Party SG has culminated on 29th May 2020 and 12 F&B operators have been supported through the weekly programmes and amplification. The slogan, ‘Makan, Bond, Love’ – exemplifies the spirit to get people to organise virtual makan sessions, to bond over food and support their local F&B operators by sharing food details on their social platforms.
Slumber party, hosted primarily by Ivan, a local theatre actor, & two other friends Pram and Qiyun, seeks to address the mental and health ramifications associated with the circuit breaker.
Whisky Party, hosted by Media Personality Celestia Faith Chong, and Actor Dennis, addresses the key issues faced by the society right now. Each week, notable media personalities will join them in discussing the issues of interest. Some topics include cyber-bullying, freelancing and technology.
Celestia Faith Chong said ‘The circuit breaker has taught me that impossible is nothing. As long as we put our hearts and minds to achieve our goals, I believe we can do it well. We might think that our situation is bad. However, if we look around us, we might be able to find more people who are in a worst situation than us. So lending a hand should be what we all have to do during such times’.
The campaign starts on 1 June June 2020 and donors can check out
https://www.giving.sg/the-straits-times-school-pocket-money-fund/flux_tv_gives_back
for more details.
More information will also be shared through their ongoing live shows, videos and static posts.