top of page
  • Writer's pictureDennis Toh

Ignite Your Inner Adventurer at Columbia’s New Store at Jewel Changi Airport


GMG, one of the Middle East’s leading conglomerates, in collaboration with Columbia, has been appointed as Columbia’s exclusive distributor partner across Singapore and Malaysia. The American outdoor sportswear brand opened its doors at Jewel Changi Airport on 12 July, 2023 to bring Columbia’s unique vision of helping people to push their boundaries and achieve their greatest potential.


The 1,100 sq ft Columbia store at Jewel Changi Airport will offer consumers an extensive range of premium outdoor essentials, including the brand’s forthcoming Titanium Collection, a range of meticulously designed high-performance sportswear. The store also features Columbia’s beloved staples including the Omni-Freeze cooling range, with next-to-skin cooling comfort in humid and hot weather, as well as TechLite hiking and trail running footwear, among many others.

Carl Masterman, President - Sports, GMG says, “We are thrilled to announce the opening of Columbia’s new store in Singapore. This appointment is a testament of the strong partnership that GMG has built with Columbia in the GCC region over the past two decades, and we are excited to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. We look forward to igniting the inner adventurer of the urban active community in Singapore, and to journey with them wherever their escapades take them."

To celebrate Columbia’s return to Singapore, the brand has planned a series of fun activations and promotions for the opening weekend. These include an exciting game on the batak machine and the Insta-worthy Columbia Indoor Campsite. With Columbia’s return to Singapore, you can look forward to a greater sense of community in the outdoor sporting scene that the brand aims to foster. This is the perfect opportunity to dip your toes into all the wonders that outdoor sports have to offer!


In-Store Opening Activations


The Batak machine game within the store


To commemorate the opening of Columbia’s new home at Jewel Changi Airport, here are some exciting activities shoppers can look forward to from now to 23 July.


  • [From now – 23 July] Stand a chance to win exclusive Columbia merchandise at the Speed Challenge


Put your reaction time and speed to the test with the Batak machine in-store, where participants would have one minute to press as many light up buttons as they can. High scorers will stand a chance to win exclusive Columbia merchandise such as pins, mugs, or even a S$15 voucher!

  • [From now – 23 July] Hang out at Columbia’s Insta-worthy Indoor Campsite


What better way to ignite your inner adventurer than you immerse yourself in Columbia’s Insta-worthy indoor campsite? Come and hang out at this experiential space where every escapade comes to life with Columbia.


Additionally, take part in the Columbia Social Media Giveaway and stand a chance to redeem a Columbia mug. Simply follow these steps:


  1. Follow @columbiasportswear_sg on Instagram.

  2. Post your most creative pictures or videos with the Columbia indoor campsite set up at Jewel Changi Airport on Instagram Stories.

  3. Tag @columbiasportswear_sg and hashtag #ColumbiaJewelChangi in your story. Be sure the account is public so that we can see the campsite adventures through your eyes.

  4. Be the first 20 customers to flash your post to the Columbia staff and the Columbia mug is yours!


Gear Made To Last – Titanium Collection


Columbia leverages on established working relationships with experts in chemistry, engineering, material research, other related fields, and the brand’s internal team of specialists to create award-winning technologies for the brand such as the Omni-Shade, Omni-Freeze, Omni-Heat Infinity and OutDry Extreme. Columbia ensures that its products meet the needs of consumers who take part in a wide range of outdoor adventures and provide maximum comfort by keeping them warm, cool, dry, and protected wherever they may go.


In line with Columbia’s opening at Jewel Changi Airport, the brand will soon be launching its upcoming Titanium Collection – a premium line of outdoor sports apparel that has been meticulously crafted with Columbia’s best features, fabric, and technologies, the forthcoming Titanium gear is designed for high-performance outdoor activity and built to take on whatever you (and the elements) can dish out.


“We recognise the affinity Singaporeans have towards outdoor sports and we’re excited to better serve the needs of Singapore’s sporting community – especially the growing segment of urban active consumers that seek the best of Columbia’s lifestyle and performance offerings with the opening of this new store,” shared Jaclyn Tan, Vice President of Marketing & Brand, GMG Asia.


A centrepiece of this season’s launch is the Mazama Trail Shell jacket – a versatile, lightweight jacket built for the ultimate outdoor performance and protection with its durability and versatility. Waterproof and breathable, this jacket is equipped with a chin guard, an adjustable hood, cuffs and underarm venting, making it essential for every outdoor adventure. Shoppers can also look forward to the full Columbia Titanium Range in-store from the Titanium Pass Lightweight Jackets, Titanium Graphic Tees, Titanium Lightweight Pants, and many other essentials that will provide every urban enthusiast the maximum comfort on every adventure.


The new Columbia store in Singapore – at #02 - 241 of Jewel Changi Airport, 78 Airport Boulevard, Singapore 819666 – is open daily from 10am to 10pm.

65 views0 comments