Anticipated New Balance Kicks This February

Since its collaboration with street wear titan Aimé Leon Dore last year, the New Balance 550 will drop for the first time in Singapore, sporting four classic colour schemes such as Black Red, Black Grey, Red and White.

Taking inspiration from the 1989 original release, the return of the 550 is a celebration of basketball culture and roots. Originally worn by pro ballers in the ’80s and ’90s, the new 550 was purposefully designed to be simple, clean, and true to its legacy.

With the epitome of New Balance design incorporated into its silhouette – strength of shape, purposefulness of design, and durability of time – the 550 connects the history of New Balance basketball to all its potential in the present, resulting in a perfect off-court staple.

The New Balance 550 is priced at S$149 and will be available at New Balance Jewel Changi, Paragon, Suntec City and VivoCity from 1 February 2021.