Adidas unveils the largest performance brand concept store in Singapore
adidas announces the launch of their newest flagship Performance Brand Concept Store in Singapore at VivoCity that aims to redefine sport in form, function and feeling. Opening its doors to public on 10 April 2021, it is more than just a retail destination.
adidas Home of Sport is a nexus of creativity in sport. Fusing elements of art, music and design, adidas has collaborated with leading creatives to create hyper-local signatures in store, Singapore Exclusive designs for apparels and a future of Sport anthem, Who Could Imagine. In addition, the brand with the three stripes will offer the public the chance to learn, unlearn and relearn what they know of running and football through free exclusive workshops.
Spanning 963 sqm, the latest adidas flagship Performance store at VivoCity will house five zones: the largest offering of Performance and Athletic innovations, an adidas Runners Singapore exclusive corner for members of our community, a Kids and Originals section and the MakerLab – the first in Singapore for the brand, it will offer customisation service for consumers to personalise apparel, shoes, gear and more with Singapore Exclusive designs.
Singapore’s first MakerLab
People in Singapore will now be able to customise apparel, shoes and sporting gear with a selection of evergreen and Singapore Exclusive designs. These will be available for on-the-spot customisation of apparel purchased at the store, via heat press, direct printing and iron-on for the embroidery patches. In partnership with local creatives Yana & Jun, Reza Hasni and Marina A., the Singapore Exclusive designs are hyper-local signatures that have also been inspired by the local identity.
Hyper-local signatures in store
An iconic futuristic centrepiece, the ‘Paradigm Shift’ by Space Objekt reimagines the future for tomorrow through a futuristic sculptural centerpiece. The light installation was inspired by Singapore’s iconic landmark, the National Stadium. Audiences are invited to observe its ever-changing colors viewed from below, and in turn reflect on Singapore’s diversity and ambitions for the future of sport.
Inspired by the brand’s steadfast dedication to unlocking your full potential through amplifying inspiration and creating meaningful discourse, Aeropalmics produced pieces that oscillate between astounding detail and playful abstractions. These pieces were made to tell a visual story of how adidas is rooted in sport and shaped by culture and discipline. They talk of breaking barriers, hints at fluidity between analog and digital worlds and push for creation of multi-dimensional experiences to support and empower viewers to advocate agency and change.
The art pieces by Ink & Clog Studio represent the source of energy that flows under the skin. The abstract and emotional artwork by Inkten symbolises the complexity of the focused mind, and Clogtwo's MechaSoul style embodies the whole structure of the human body. How the mind and body progress unnoticeable to others. An ode to the grind, the success we work for in silence in life’s journey and in Sport.
Home of Sport, in-store exclusives
A selection of the in-store exclusives carried at adidas Home of Sport at VivoCity – Marvel Superheroes collection for kids (L), exclusive Dame Abstract basketball t-shirt and shorts (M) and well-loved Adizero Takumi Sen 7 running shoes and Climacool Vento shoes (R)
‘Recalibrate You’ complimentary virtual workshops for adidas Creators Club members
To further engage the community and encourage knowledge sharing in two sporting areas popular in Singapore, adidas is offering the public opportunities to relearn, unlearn and learn knowledge on Running and Football in a series of eight virtual workshops dubbed Recalibrate You, during the month of April to May broadcasted live, shot at the Home of Sport.
The running sessions will be led by the brand’s adidas Runners Singapore Coach Jonathan Fong and Captains, Sofie Chandra and Eugene Lim, while the football sessions will be led by sporting legend Fandi Ahmad. Registration will take place on the Creators Club app.
Petr Stastny, Country Manager, adidas Singapore, shares, “By incorporating hyper-local signatures in store, we wanted to give people here a sense of ownership in this new Home of Sport, while inspiring them to think about the change they want to make. It is a physical manifestation of creativity in Sport. The latest Performance Brand Concept Store at VivoCity is more than just a retail experience for consumers. Whether it is to find the perfect performance apparel, selecting your next pair of running shoes, or customising your gear at MakerLab with the Singapore Exclusive designs, it is a beacon to celebrate the best of what sport offers, and for our community to come together, celebrate their journeys and to continue creating.”
The adidas Performance Brand Concept store at VivoCity will open its doors on Saturday, 10 April 2021. It will feature with the largest collection of Performance offerings in Singapore, as well as a wide array of activities for the public. It is located at 1 Harbour Front Walk, #01-73/87 VivoCity, Singapore 098585.