On 17 and 18 June 2022, adidas organised a series of activities with David Beckham in Singapore. The activities were anchored on the brand’s purpose, “Through sport, we have the power to change lives”.
“WE GOT THIS 2.0” TALK SHOW
On 17 June, David Beckham spoke to more than 120 members of the public at a talk show dubbed “WE GOT THIS 2.0”, held at the adidas Singapore Brand Centre Orchard. Hosted by 987FM radio DJ Joakim Gomez, David Beckham was joined by three local panellists: entrepreneur and social media personality, Christabel Chua, professional footballer, Ikhsan Fandi, and international DJ and Host, Jade Rasif.
A contest for the public to win passes to attend the talk show ran over six days on adidas Singapore’s and the panellists’ Instagram channels, as well as via the adidas app. Winners were selected from more than 2,000 entries submitted during the contest period. The three talk tracks discussed by David Beckham and the panellists were:
1) What matters (sharing what is important to them at this point in their lives),
2) Marrying ambition with mental health (how they balance achieving what seemed like the impossible), and
3) We Got This (tips and advice on how they stay on track to achieve their goals).
Ikhsan Fandi on “What matters”: “My family means everything to me. I always confide in them when faced with challenges. I feel safe knowing that there are people to guide and support me through the tough times and will have my back all the way.”
Christabel Chua on “Marrying ambition with mental health”: “My work always keeps me motivated but there are times that things get overwhelming for me. A few practices that help me are colour-coding my daily calendars so that I’m always present in the moments I’ve committed myself, and ensure I make space for ‘me time’ too.”
Jade Rasif on “We got this”: “My favourite quote has always been, ‘work hard, stay humble.’ As cliché as it may sound, it has been a north star for me. I practice gratitude exercises daily and it helps centres my being. Big or small, compliments or criticism, I take them all, learn from them, else if I don’t see merit in some of the negativity I receive, I move on from them.”